Jason Dunstone


Square Holes


Jason is the Founder and Managing Director of Square Holes, a leading Australian market and consumer research organisation. With over 20 years experience in consumer insights and trends, Jason and his team have spoken with over 1 million people in order to guide consumer-centred innovation. Jason helps clients enhance their shopping experience, develop better business models and products, implement behaviour change strategies, build brands and increase sales. Square Holes was a national finalist for the AMI Consumer Insight Award for Marketing Excellence in 2010 (beer), 2012 (litter) and 2014 (theatre), and a finalist in the 2014 RICA Research Effectiveness Award for Consumer Insight 2014 (Adelaide Oval).