Who We Are

Strategy Road is an association of independent consultants and advisors with expertise in a range of strategy areas. 

Meet the Strategy Road Associates



Forrest Workshops


Troy is the Founder and Managing Director of Strategy Road, a consulting group that helps organisations design, implement and calibrate Purpose-aligned strategies. Troy has 25 years sales experience and has spent the past decade helping business leaders develop and implement aligned business & strategic plans. Troy has post-graduate qualifications in management, coaching and mentoring, and has supported clients in over 100 industry sectors including B2B, B2C, government and not-for-profit. Through Forrest Workshops (a specialist division of Strategy Road), Troy custom-builds and facilitates strategy & planning workshops, alignment & governance health checks, and advises clients on effective sales, customer experience and cultural wellbeing strategies. Troy is also the creator and Managing Director of Parcel Nest Pty Ltd.

Bevan Roberts


Dale Wood Business Sales


Bevan is the owner and Managing Director of leading consultancy Dale Wood Business Sales. An experienced Board member, Bevan sat on the Business Development Council of South Australia and has decades of experience advising businesses of all sizes and industries. Bevan founded and ran his own family business for 25 years, supplying products to over 150,000 Australian homes. Bevan is a graduate of the Australian Institute of Company Directors, an accredited Family Business Adviser and a qualified Exit Planning Institute Adviser. Bevan specialises in helping businesses understand and navigate the strategic challenges of “being sales ready” as well as generational and succession planning.


Mel Blondell


Red Seed


Mel is the Principal of Red Seed Productivity Strategists, a consultancy that helps businesses develop people and process strategies to improve productivity and gain competitive advantage. A graduate of the Australian Institute of Company Directors, Mel is an experienced executive HR specialist, with leadership experience in the construction, mining, accounting, telecommunications, not-for-profit and public sectors. Mel’s areas of expertise include organisational & cultural development, change management, advising in the development and implementation of strategic plans, industrial relations and employment law.  


James McGill


180 Consulting


James is the Principal of 180 Consulting, a specialist advisory firm that helps SMEs grow revenue, realise operational efficiencies and develop engaging cultures. James has over 20 years of strategic and operational management experience in service-based industries including financial services, energy, travel, education and aged care. James is a Graduate of the Australian Institute of Company Directors, holds an MBA and has earned diplomas in Financial Markets, Management and Project Management. James specialises in strategic business planning and implementation support, strategic & operational change programs, post-merger integration and innovative customer acquisition & retention strategies.

Dan Levy


More Space for Light


Dan Levy is a Digital Strategist and Principal of More Space for Light Digital Communications. Dan specialises in planning, consulting, implementing and optimising effective digital strategies, as well as digital communication planning and user experience (UX). A tech-savvy artist at heart, Dan has spent over 15 years working with creative services clients and agencies on award-winning products and campaigns in B2C and B2B. Having worked in London, Sydney and now home in Adelaide, Dan lectures for the Communications Council, the AWARD School, and is the digital ‘Expert in Residence’ at the New Venture Institute at Flinders University.


Jason Dunstone


Square Holes


Jason is the Founder and Managing Director of Square Holes, a leading Australian market and consumer research organisation. With over 20 years experience in consumer insights and trends, Jason and his team have spoken with over 1 million people in order to guide consumer-centred innovation. Jason helps clients enhance their shopping experience, develop better business models and products, implement behaviour change strategies, build brands and increase sales. Square Holes was a national finalist for the AMI Consumer Insight Award for Marketing Excellence in 2010 (beer), 2012 (litter) and 2014 (theatre), and a finalist in the 2014 RICA Research Effectiveness Award for Consumer Insight 2014 (Adelaide Oval).